It’s Pollen Season: Time for A New Engine Air Filter?

That yellowish powder coat doesn’t look great on your black paint and it’s definitely not good for engine air filters. Right now is pollen season for many of us and it’s a good time to think about changing the engine air filter in most vehicles. Although engine air filters are a minor component of a vehicle, there can be serious consequences for maintenance neglect. Many of your customers may not realize that this is the case, or they may think that the filter is clean when it really isn’t.

So what can you do to help your customers understand when it’s time to replace an engine air filter? Here are a few important points you should be talking to them about:

engine air filter that needs to be replaced compared with a brand new filter

Signs it’s Time to Replace the Engine Air Filter

  1. Sluggish acceleration: One of the biggest indicators that an engine air filter needs to be changed is a sluggish or decreased acceleration when driving. If the air filter is clogged, the flow of air entering the engine could be greatly reduced, resulting in poor performance. This brings us to our next, most obvious, sign you should point out:
  2. A visibly soiled filter: Air filters are made of highly porous, pleated paper media and come in a variety of shapes and sizes. You know this, but your customers may not. They also might not know how to access it, or how to tell the difference between a clean filter and a soiled one. Sometimes a filter may look clean when there is actually quite a bit of dust and dirt hidden deep in the pleats. It’s also worth mentioning that a brand new air filter will usually appear white, or off white. If significant discoloration has taken place, it’s time for a replacement.
  3. Driving conditions: Do you have customers that drive in less-than-ideal conditions? Customers that regularly drive in dusty environments or places with dramatic seasonal climate change need to think about changing their filters more often. This is because contaminants such as dust and pollen are more likely to soil the filter compared to those who drive typical highway and city conditions. As their service professional, you know better than anyone how local driving conditions can impact your customer’s vehicle.

While air filters may not seem as important as other vehicle components on the surface, they’re still a big part of any vehicle’s all-around maintenance to ensure efficient operation. This should be communicated to your customers, as timely replacement will prevent poor performance, save money in the long run, and ensure a better overall driving experience.

When replacing your customer’s air filter, make sure you’re using OEM quality. With a focus on the installer experience, all ECOGARD air filters are designed to fit and function at the same level as the original equipment.